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Project Gunway Announces ROSE by SIG SAUER as Title Sponsor

Updated: 5 days ago

Project Gunway Announces ROSE by SIG SAUER as Title Sponsor for the First Annual Fashion-Meets-Firearms Runway Event — Premiering Sunday, January 18, 2026

Las Vegas, NV


Project Gunway, the first-ever red-carpet, black-tie runway event merging fashion, firearms, and female empowerment, will debut Sunday night at The Range 702 in Las Vegas, the Sunday before SHOT Show officially begins.


The event is co-founded by four leaders championing women within the self-defense and firearms industry:

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SIG SAUER Named Title Sponsor

Project Gunway is proud to announce Rose SIG SAUER as the official Title Sponsor. But of course, you're sitting there asking yourself "What other brands will we see on the runway?"

Gold Sponsors

  • Gun Owners of America

  • Comfort Concealment

  • U.S. LawShield

  • WE Knife

Platinum & Supporting Sponsors

  • Sticky Holsters

  • CrossBreed Holsters

  • Moms Who Carry

  • Hardcore HairSticks



A First-of-Its-Kind Event — The Night Before SHOT Show

Project Gunway is the inaugural fashion-meets-firearms runway show, spotlighting female-founded brands and celebrating the women who train, carry, and protect.

The evening will open with flashing cameras, celebrity arrivals, and full media coverage.


Influencers, industry leaders, and VIP guests will walk a red carpet built for interviews, press moments, and high-impact photo ops — all leading into a couture runway featuring custom firearms fashion, high-end looks, and the most innovative women in the 2A world.

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Often described as “the Met Gala of the 2A space,” Project Gunway blends glamour with grit — a celebration of confidence, capability, and female empowerment.



Follow the Journey

 
 
 

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